POV VMA: DIGITAL CO-VIEWING LIVESTREAM

A MULTI-PLATFORM, MULTI-BRAND, CO-VIEWING LIVESTREAM

The goal? Give the MTV viewers at home a taste of what it’s like to be a celebrity at the VMAs. Sponsored by Doritos and Bacardi, POV VMA put cameras in the hands of your favorite stars and showcased unique points of view, from the red carpet to the celebrity audience to the backstage hallways. Year after year, this award-winning livestream continues to break its own records.